Carsten Ley is the co-founder of Asia PMO – a leading digital transformation & agile consulting company, specializing in implementing OKRs and other revolutionary project management techniques in Southeast Asia. In this first episode of a 12-part series on “Voices of OKR,” Carsten and I discuss: * The difference between customer data and feedback * How to begin using OKRs via a task force * Command-and-control culture versus participative culture * OKRA - Objectives, Key Results, and Actions