Climbing Gold

The Dawn Wall Tipping Point: Part 2

Nov 11, 2022
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ANECDOTE

Climbers' Media Bubble Breakdown

  • Tommy and Kevin experienced their Dawn Wall climb mainly isolated on the wall with limited media interaction.
  • After an initial interview, media interest exploded, creating stress and a flood of interview requests.
INSIGHT

Real-Time Storytelling Engages Fans

  • Real-time, multi-day storytelling of the Dawn Wall climb captivated audiences and increased climbing's appeal.
  • The prolonged daily updates made the ascent feel like an exciting spectator event akin to the Olympics.
ANECDOTE

Topping Out Spurs Media Frenzy

  • Near the end of the Dawn Wall climb, a large crowd gathered to cheer Tommy and Kevin, showing intense public interest.
  • After topping out, media and even President Obama attempted contact, highlighting the event's massive impact.
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