In a world where trust is increasingly hard to come by, how can business leaders ensure their sales teams not only survive but thrive? On the day of the release of his latest book, *Selling in a Post-Trust World*, international best-selling author and co-host of the award-winning *Selling from the Heart* podcast, Larry Levine, joins Damon for a must-listen episode.

Drawing from over three decades of sales experience, Larry shares insights that every business leader needs to hear. He delves into the importance of building genuine, trust-based relationships in today's sales environment—where authenticity, empathy, and integrity are no longer optional but essential.

This episode is packed with actionable strategies to help you and your team overcome common sales challenges, differentiate through unique, engaging questions, and deepen relationships with existing clients to avoid relational vulnerability. If you're looking to enhance your sales team's effectiveness, boost revenue, and foster client loyalty, this conversation is for you.

Learn how to avoid the "empty suit" syndrome and lead with authenticity.
Discover the key elements of the trust formula that will set your sales team apart.
Understand the critical role of continuous learning and mindset in driving sales success.
Get practical advice on engaging all stakeholders and securing valuable client feedback.

Don't miss this opportunity to learn from one of the most respected voices in the sales world. Whether you're a seasoned leader or just starting out, this episode will provide you with the tools to navigate and succeed in the post-trust era.

Episode Highlights:

[0:00:00] Introduction and common sales challenges.

[0:03:42] Identifying and overcoming the "empty suit" syndrome.

[0:06:39] The role of mindset and self-improvement in sales success.

[0:08:57] Why being real, relevant, and relatable matters more than just being liked.

[0:13:24] Building authentic connections through meaningful personal conversations.

[0:17:14] Quick tips for building rapport based on shared interests.

[0:22:34] The power of fundamentals, curiosity, and embracing failure in sales.

[0:34:10] How to stand out by asking unique, engaging questions.

[0:41:42] Deepening client relationships to safeguard against relational vulnerability.

[0:50:14] Breaking down the trust formula.

[0:56:53] The importance of engaging all stakeholders, especially key decision-makers.

[1:03:31] Seeking client feedback to enhance value delivery.

About Our Guest

Larry Levine, co-founder of Selling from the Heart, is dedicated to revolutionizing the sales profession by championing authenticity and trust. As the best-selling author of Selling from the Heart and co-host of its award-winning podcast, Larry draws from over 30 years of B2B sales expertise to help sales teams drive revenue growth, foster personal development, and genuinely impact clients' lives. His commitment to authentic relationships is also evident in his role as a founding member of the Talent Champions Council. Larry's latest book, Selling in a Post-Trust World tackles the pressing challenges of selling in today's skeptical marketplace, and offers new strategies that build trust and increase sales.