#1 Selling with Transparency ft. Todd Caponi

Imagine going into your next sales pitch, standing up at the front and then telling your potential customers, everything that your competition can do better than you; you're probably thinking why would you do that? Well you'd be surprised at the outcome of this story, along with why selling with true transparency on your flaws, as well as your strengths, can help increase your sales.

In the first episode of the second series of Not Another Sales Podcast, I'm joined by Todd Caponi; Author of The Transparency Sale | Speaker, Trainer & Consultant | Managing Director at VentureSCALE.

Todd and I are talking all about selling with true transparency, how Todd came across this approach and why it works so well for him and others he's worked with. The story above is one of Todd's and he'll be sharing this, along with a few others on the episode. So whether you're in a sales role or running your own business and want to understand how selling with true transparency, can increase your results, tune in!