#85: Raising £500k Investment by Paying Celebrities to Make Personalised Cameo Videos – Zac Williams

In this episode I spoke with Zac Williams, the CEO of Careerpass Network, a careers marketplace platform.

What’s extremely interesting about Zac’s story is that he raised over £500,000 investment for his startup through paying celebrities to read out personalised messages to potential investors through Cameo.

We cover:

• How Zac spent £3.5k on Cameo to make personalised videos for potential investors which turned into over £500,000 in investment he received so far
• How using these personalised celebrity videos lead to an 85% response rate for cold emails to investors when average response rate is probably around 5% if you’re lucky
• His step by step process before using Cameo and after to use this strategy for your own businesses when deciding to raise money

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