Side Hustle School Ep. 3112 - STORY: “Graphic Design for Dogs” Earns $84,000
How Specializing in Dog Business Design Turned a Side Hustle into $84,000 a Year
Kayla Pipko, a graphic designer and dog lover, found success by niching her design services exclusively for dog-related businesses. She identified a market with many generic graphic designers but none focused on pet companies, which helped her stand out.
Starting with a fortuitous connection leading to her first client, Kayla grew her side hustle by tapping into pet-related Facebook groups and sending cold emails to dog stores, trainers, and veterinary offices. Her targeted approach earned her $20,000 in the first year and eventually $7,000 monthly, totaling $84,000 annually alongside her full-time job.
Kayla credits launching without a perfect plan into a highly specific market as central to her success, combining her love of dogs with her design skills. She later grew the business full-time and eventually sold it, highlighting the power of specialized focus in side hustles.
Niche Design Hustle for Dogs
- Kayla Pipko turned her graphic design skills into a niche side hustle serving dog-related businesses.
- She earned $20,000 in her first year and then $7,000 monthly, reaching $84,000 annually without quitting her job.
Specialize to Stand Out
- Specialize in a narrow niche to stand out in a crowded market.
- Target dog businesses specifically to leverage your passion and reduce competition effectively.