Architecture & Engineering Business Strategies ZGF: How To Win Projects with Great Storytelling (w/ Matthew Keeshin)
Jun 21, 2021
44:20
How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.
Interview Takeaways
- Stay connected with analytics
- Treat social media like blackjack
- Take stories beyond the building
- Act like an advisor
- Define the communication strategy
- Seek inspiration from other industries
- Craft a signature look and feel
- Create bite-sized information
- Keep imagination alive
- Position yourself as a leader
- Your online presence is your calling card
- Build relationships to reach your goals
Show Links