

The EU, Canada and Mexico are in the tariffs line of fire
Jun 4, 2025
The U.S. is shaking up trade by doubling tariffs on imported steel and aluminum, a move poised to impact industries relying heavily on foreign metals. Tensions rise as Canada and Mexico prepare to respond strategically, while the EU unveils budget proposals amidst trade negotiations. Adding a twist, the discussion touches on how Gen Z's preferences are shifting, even on International Cheese Day. It's a fascinating blend of global economics and cultural shifts!
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Impact of U.S. Tariff Hike
- The U.S. doubled tariffs on steel and aluminum imports to 50% aiming to push firms toward American suppliers.
- This raises steel prices but has not yet boosted domestic production effectively.
Tariff Uncertainty Hits Manufacturers
- Rowan Crowder described how tariff uncertainty disrupts customers' confidence in ordering materials.
- Long supply chains and lead times make delayed orders a "nightmarish" problem for his manufacturing planning.
EU Trade Negotiating Challenges
- The EU negotiates tariffs in good faith despite risks and internal challenges.
- EU holds many cards in trade talks but needs to clearly define consequences if negotiations fail.