What is the single most important factor to a real estate business’ growth?  Is it having the best leads? Or having the best sales managers on the planet? How about having the most amazing systems and tech? 

While having all these would be great, none of them would matter if you don’t have people.  That is why focusing on human resource, human development, and human attraction is crucial for scaling a real estate business.

Brian Charlesworth joins Jon Cheplak, Real Estate Broker/Agent Speaker, Coach and Consultant at Cheplak Live and CEO of The Real Recruiter as Jon shares how he discovered that his superpower is understanding human behavior and what it takes to be a true leader. 

Top Takeaways:
05:21 The 2 types of operators
08:45 Jon’s mission statement
14:12 The difference between Jon’s coaching organization, Agent Academy, and Cheplak Live
14:46 The good thing about anxiety
21:31 The value of giving
23:29 Why you don’t want to recruit based on your company’s culture 
26:12 What Sisu is empowering team leaders to do.
29:42 How to overcome the challenge of getting yourself out of production
30:45 Why you should get into rooms where you don’t belong
34:03 The worst question to ask the person you look up to
34:34 What does “trust equals capacity” and “control equals fear” mean?
35:35 Why understanding must come from the heart 
38:33 What should real estate business owners do to prepare for the impact of high inflation rates? 
43:51 Why leaders should change their interview process
46:07 Why the future of the traditional brokerage is in trouble
49:58 Jon’s final piece of advice

Get in touch with Jon Cheplak

Website:  https://cheplaklive.com/
Facebook: https://www.facebook.com/joncheplak

About the guest:

After many years of success in his real estate sales and leadership career, Jon had a vision to change the real estate industry. He observed managers were thrown into a leadership position without proper training. The few training that existed then never focused on the growth of the leader as a human being and discovered what got in the way of their success. 

Through his own growth process, Jon realized that growth has to come from the inside.  Managers need to develop skills, but without doing the work on the inside first, results will fail to show on the outside.  

This was when The Real Estate Recruiters was born. It is a company designed to serve, lead, and inspire leaders that want to have a positive life experience in the real estate industry and transfer that experience to their agents.

For the last 12 years, Jon Cheplak has served as a speaker, coach, and strategic leadership consultant to CEO’s, managers, and agents who are operating a highly successful real estate business throughout the US, Canada and Europe. 

He is also an author in numerous publications including Real Estate South Africa, REM Online, CRB Magazine, Brokers Insider, Real Estate Professional, Realty Times, Frogpond, and author of the book Interrupt The Pattern.