S6 E. 2 High Risk, High Reward: How the Salt & Straw Founder Went All In and Came Out on Top

Taking risks is scary but if you want to be a successful entrepreneur, it's necessary. Entrepreneurship is fundamentally linked to risk-taking, after all. Of course, there should be some level of research and data to inform the risk first, but oftentimes, there’s nothing like diving in head first and figuring it out along the way. In this episode of WorkParty, we’re talking all about the concept of “high risk, high reward” with someone who looked fear in the face and turned it into a cult-following. Since 2011, Kim Malek has become known as an industry leader, innovator, and disruptor for her game-changing business, Salt & Straw Ice Cream. We talk about her risk-taking nature, why it’s been integral to her success, and how you can incorporate risk into your business strategy, too. You might even learn what Kim's favorite flavor is. Join the party on social @workparty and stay in-the-know at workparty.com.

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