Hotels have spent decades perfecting the art of hospitality, systems, and guest experience. Short-term rentals? We're still figuring it out—and that's actually our most significant advantage.

In this episode of the Booked Solid Show, Susan Barry joins Gil to bridge two worlds that are rapidly converging. With over a decade of experience opening hotels for Starwood, nearly 17 years running Hive Marketing, and hosting the award-winning Top Floor podcast, Susan brings a rare perspective on what STR operators can learn from hotels—and where we're actually ahead.

From why hotels struggle to differentiate themselves (and what that means for you) to the single most important thing you can do to attract direct bookings, this conversation will change how you think about your rental business.

Whether you manage two properties or twenty, Susan's insights on brand identity, messaging consistency, and standing for something will help you stop competing on price and start building a hospitality brand guests actively seek out.

🔗 Connect with Susan Barry

LinkedIn: linkedin.com/in/susandbarry
Instagram: @topfloorpod
Top Floor Podcast: topfloorpodcast.com
Hive Marketing: hive-marketing.com
Digital Guide: LinkedIn Content Made Easy

EP93 - Hotel Marketing Strategies STR Hosts Can Apply to Stand Out with Susan Barry