Award-winning strategist Rishad Tobaccowala on why the future of marketing is not data
Feb 1, 2024
43:19
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Are you making the most of your data? Rishad Tobaccowala, award-winning strategist, podcaster and best-selling author, joins Neil to discuss why storytelling is key to unlocking its true value and how successful companies combine 'maths and magic' in marketing.
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