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In 'Always Day One,' Alex Kantrowitz explores the concept of 'Day One' as coined by Amazon's Jeff Bezos, which means continuously inventing and acting like a startup, even for large companies. The book is based on 130 interviews with insiders, from top executives like Mark Zuckerberg to hourly workers, and delves into the cultures, technologies, and processes that enable these tech giants to maintain their dominance. Kantrowitz emphasizes the importance of a 'Day One' mindset, where companies prioritize reinvention over tradition and collaboration over ownership, and how this approach helps them stay ahead of competitors and avoid the pitfalls of 'Day Two,' which Bezos describes as 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death. '

In 'No Filter: The Inside Story of Instagram', Sarah Frier provides an in-depth look at Instagram's journey from a small startup to a global phenomenon. The book explores the platform's early days, its acquisition by Facebook, and the cultural impact it has had on society. Frier delves into the tensions between Instagram's founders and Facebook's leadership, as well as the rise of influencer culture and its implications.