99% Invisible Stuccoed in Time
Feb 2, 2021
Delaney Hall, a senior producer known for her storytelling prowess, dives into Santa Fe's architectural identity. The discussion unveils the tension between preserving the Pueblo Revival style and the modern housing boom. Hall explores the historical push to Americanize the city and contrasts traditional adobe methods with contemporary development. Personal narratives highlight the community's struggle with gentrification, while advocating for a balance between heritage and modern needs, underscoring the importance of cultural identity in the evolving urban landscape.
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Nazi Architecture Incident
- Architect Trey Jordan's modern Pueblo Revival house was vandalized with a swastika and "Nazi Architecture."
- This incident highlighted the extreme reactions to architectural deviations in Santa Fe.
Americanization Backfires
In the late 1800s, Santa Fe tried to "Americanize" with non-adobe buildings. This was an attempt to gain statehood, but ironically hurt the city's economy.
The 1912 Plan
To boost tourism, Santa Fe's 1912 plan proposed preserving existing adobe architecture and building new structures in the same style. This radical plan aimed to establish a unique city brand.