Building With Buyers: Startup Marketing and Growth Fueled By Customers 250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)
It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial).
Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving social tonic (new category) mindfully crafted with natural adaptogens, nootropics, and functional botanicals to be a better-than-alcohol alternative. Founded in 2021, they're DTC and also in 6,000+ retail locations.
Here’s what we cover:
What does it take to get into retail stores;
Tell me about your customer superfans;
When customers feel like family, the game changes;
An umbrella with an origin story is not just an umbrella
How you incorporate customers as part of your growth efforts in unique and creative ways;
What’s been challenging.
Evan on LinkedIn: www.linkedin.com/in/evanhquinn
hiyo: drinkhiyo.com
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com