EUVC E324 | EUVC Awards | Sarah Drinkwater, solo GP at Common Magic on community as investment focus
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Jun 4, 2024 Sarah Drinkwater, a solo GP at Common Magic, discusses the importance of building communities in tech. Topics include leveraging community for market penetration, challenges/successes in blockchain investments, monetizing communities, AI in tech space, and analyzing startup pitch decks.
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Community As A Bottom-Up Go-To-Market
- Build products that serve a focused group and enable peer-to-peer connection.
- Use community tactics to drive adoption, loyalty and bottom-up enterprise expansion.
Use Tokens To Reward Early Members
- Consider tokenization and cryptographic tools to reward and elevate early adopters.
- Design incentives that make contributors feel part of a movement beyond being customers.
Distinct Thesis Attracts Distinct Dealflow
- A clear, specialist thesis helps access differentiated inbound and outbound dealflow.
- Operational expertise then turns that dealflow into founder value and LP conviction.