
EUVC E324 | EUVC Awards | Sarah Drinkwater, solo GP at Common Magic on community as investment focus
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Jun 4, 2024 Sarah Drinkwater, a solo GP at Common Magic, discusses the importance of building communities in tech. Topics include leveraging community for market penetration, challenges/successes in blockchain investments, monetizing communities, AI in tech space, and analyzing startup pitch decks.
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Community Is Utility Plus Belonging
- Community combines product utility and emotional belonging.
- Using community gives users reputation, status and loyalty.
Start With A Specific Affinity Group
- Start by serving a narrow affinity group that cares about status and craft.
- Let early users evangelize the product to collaborators and reverse-sell upmarket.
Community As A Bottom-Up Go-To-Market
- Build products that serve a focused group and enable peer-to-peer connection.
- Use community tactics to drive adoption, loyalty and bottom-up enterprise expansion.
