Afcon, Amapiano and TikTok: How culture and digital media is taking African soccer to the world

The year started with an Africa Cup of Nations that broke all manner of records and cut through globally unlike any tournament before. Now, with major players such as Fifa, the NFL and NBA all finally realising the continent's potential, 2024 could be a breakout year for African sport.

Kicking off a new content series delving into the African sports landscape, SportsPro editorial director Michael Long and Pulse Sports MD James Torvaney speak to Sherif Hassan, head of digital and marketing products at the Confederation of African Football, about the sports business opportunity in Africa.