The Unshakeable Moments for Small Businesses

Small business owners often face critical moments that can define their success, known as 'do-or' moments. These pivotal instances push them to make tough decisions or take significant risks, ultimately shaping the direction of their business. For example, some owners might recount how they had to pivot their business model in response to market changes or customer feedback. By sharing these experiences, the podcast highlights the resilience and adaptability needed in entrepreneurship.