Brian Goldfarb on Rebuilding a Legacy Brand…Without Losing Your Mind

Episode Summary:

This week, Gianna and Maria are joined by Brian Goldfarb, CMO at SolarWinds and a veteran of some of the biggest names in tech, including Google, Tenable, and Salesforce. But this isn’t your typical “lessons from the top” chat.

Brian gets real about what it takes to lead modern marketing orgs: how to decide what’s worth fixing, why marketers need to think more like operators, and what it’s like steering GTM at a legacy brand undergoing massive transformation.

We talk trust, storytelling, and the fine art of not panicking even when you lose your job and voice in the same week.

About Guest:

A full-stack marketing executive with deep experience across the GTM spectrum from product marketing and demand gen to PR/AR, digital, and strategy. Known for translating complex technical products into powerful, scalable marketing programs that drive real pipeline.

Brian has led marketing for developer tools, cloud platforms (Azure, AWS, Google Cloud), and high-growth cybersecurity and infrastructure companies. His portfolio spans web technologies, mobility, media (codecs, DRM), and ad platforms, focusing on developer and technical audiences.

He’s built and scaled global marketing engines, aligned field and digital efforts, and helped take emerging tech from concept to category leader. Whether launching a new cloud product or rebuilding a GTM motion from scratch, Brian brings sharp execution, clear narrative, and a deep understanding of what makes modern B2B marketing work.

Follow him on LinkedIn. 

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