The RevOps & ABM Alignment From Tactical To Strategic RevOps with Head of Biz. Architecture & Technology at Pleo, Jeppe Wienziers Stenbæk
Today, Romeo is joined by Jeppe Wienziers Stenbæk - Head of Business Architecture & Technology at Pleo. They offer smart company cards that enable employees to buy the things they need for work, all while keeping the company's finance team in control of spending.
From this episode, you will learn the difference between tactical and strategic RevOps, the "domain model" for operations teams, how RevOps in Pleo helps in optimizing GTM, the role of AI in RevOps, and more.
HIGHLIGHTS:
00:00 Jeppe's journey into RevOps
06:54 Overview of Plio and evolution of the RevOps team
18:05 Organizing RevOps teams
23:09 RevOps - Marketing cooperation
29:56 Attribution and reporting
35:02 Data integration and usage
37:44 Data consolidation
39:22 Roles and competencies in RevOps
41:25 The pricing team as a part of RevOps
44:48 RevOps strategic projects
47:02 Adapting to changing market conditions
51:26 Changing competency metrics in hiring
52:48 The Role of AI in RevOps
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.