Haleh Shoa, founder and CEO of Picturli, a photo organization and archiving studio that helps families, individuals, and businesses transform their photo collection into one sortable digital library, shares the unique family trauma that led to the start of her company, the lessons she learned from the corporate work with Apple and more, how she’s keeping people’s memories secure in the digital age, a connection to Cher, curating collections spanning almost 180 years, accidentally uncovering secret families, and using technology to uncover hidden history.
