One of the more helpful things that we try to articulate in everything we do, are our core USPs (Unique Selling Propositions).
Basically - how are we different than anybody else in our space.
Take a quick listen to today’s podcast where I articulate our 4 USPs here at Growth Tools.
After you listen, shoot me an email (team@growthtools.com) and let me know what your USP(s) are.
This exercise is more important than you think. There’s a chance that your USP is either not as unique as you think OR that it’s so unique that your target clients can’t see the value right away.