DesignThinkers Podcast cover image

DesignThinkers Podcast

Paula Scher

Apr 29, 2024
In this captivating conversation, Paula Scher, a celebrated graphic designer and Pentagram partner, shares her remarkable journey in the world of design. She reflects on her early artistic aspirations, the role of luck in her success, and the evolution of design careers. Scher discusses navigating challenges in the male-dominated industry and the impact of age on creativity. Her passion for large-scale maps and tackling complex government projects showcases her innovative approach, blending artistry with practicality in design.
54:36

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Paula Scher's career path highlights the significance of personal connections and happenstance in achieving success in graphic design.
  • She underscores the need for adaptability to technological advancements while maintaining foundational design skills for future challenges.

Deep dives

The Evolution of Paula Scher's Career

Paula Scher began her career as an artist before discovering graphic design as a profession, initially creating posters and illustrations for school events. Her journey led her to New York, where she faced numerous challenges while finding her footing in the industry, including early encounters with influential figures that shaped her understanding of design. Her work at notable establishments like Random House and CBS Records helped her develop a distinctive style, blending illustration and graphic design, leading to the creation of significant projects such as album covers and children's books. Scher emphasizes that her career progressed more through happenstance and personal connections than through a definitive career plan, marking her path as both unique and opportunistic.

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