The Evolution of Paula Scher's Career

Paula Scher began her career as an artist before discovering graphic design as a profession, initially creating posters and illustrations for school events. Her journey led her to New York, where she faced numerous challenges while finding her footing in the industry, including early encounters with influential figures that shaped her understanding of design. Her work at notable establishments like Random House and CBS Records helped her develop a distinctive style, blending illustration and graphic design, leading to the creation of significant projects such as album covers and children's books. Scher emphasizes that her career progressed more through happenstance and personal connections than through a definitive career plan, marking her path as both unique and opportunistic.