Creativity Through Preparation with Tony Hoffer

Tony Hoffer is a photographer I've been following for a very long time. I remember finding his work when I was just starting out and being BLOWN AWAY by the photographs I saw. We're both located outside of Philadelphia and what was even more awe-inspiring for me was because so many of his photographs were at the same venues I was photographing at but he saw them in such a different way. He and his wife Amy are known for churning out incredibly work over and over again. Seriously go to their website any day, anytime, and browse through their blog from their most recent wedding or one from years ago! 

Together he and his wife Amy have spent nearly 15 years as wedding and commercial photographers. Their work has taken them all around the world to nearly all 50 states and 5 continents. They've been featured in many national industry publications and have taught workshops and conferences around the country and overseas. Tony has spoken at Foundation Conference (now Fearless), Nine Dots, PPA gatherings and others. The Hoffer Workshops, called the Hoffshop, typically sells out in minutes. Their work was published in The Guardian, Huffpost, Professional Photographer, Rangefinder, Brides, The Knot, Fearless Photographers, PetaPixel, Shotkit, and others.

In this episode, Tony and I dive into his creative process. Listen as he shares how he prepares for shoots often times through sketching out ideas before hand, how he's constantly engaging in personal projects in his home studio, how he builds a photo during a session, and plenty of other little nuggets of wisdom along the way!

This is really a behind the scenes look into Tony's creative process the result of which is what he and his wife are known for--an authentic and elevated style which focuses on pushing creative possiblities while maintaining the life and personality of their couples. Follow along on their website or Instagram!