592: How to Sell a Multimillion Dollar A.I. Contract
Jul 15, 2022
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A.I. industry veteran Ben Taylor shares insights on selling multimillion-dollar A.I. contracts, focusing on building trust, presenting value propositions, and solving high-value AI issues to seal the deal.
Building trust with C-suite through experience and reliability is crucial for selling multimillion-dollar A.I. contracts.
Emphasizing value proposition over pricing and demonstrating proof of value leads to successful contract negotiations.
Deep dives
Selling Multi-Million Dollar AI Contracts
To successfully sell multimillion-dollar AI contracts, it is crucial to focus on the clear value these contracts offer. Selling to the C-suite is essential as lower-level executives may not have the authority for such significant deals. Building trust with the C-suite by showcasing relevant experience and proving to be a reliable partner is key. Identifying high-value AI problems worth millions and swiftly executing a solution can lead to broader discussions for wider implementation, such as a Hub and Spoke Center of Excellence.
Leading with Value in Contract Negotiations
In negotiating AI contracts, emphasizing the value proposition is crucial for success. Leading with a clear proof of value, rather than pricing, can alleviate concerns and uncertainty during discussions. Demonstrating the potential benefits and impact of the AI solution upfront can help in building confidence and ensuring client satisfaction, ultimately paving the way for successful contract negotiations.
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Insights on Selling Multimillion-Dollar AI Contracts
In this episode, Jon Krohn welcomes A.I. industry veteran Ben Taylor to discuss how to sell multimillion dollar A.I. contracts. Tune in to hear why trust and proof of value are some of the critical steps in his sales process.