Ray Malaski formally owned a residential cleaning business in Lapeer, MI, but his expertise lies in the marketing space.
Ray is Agency coach at Seven Figure Agency and President at Get Cleaning Clicks
Their specialty is optimizing you’re business for leads and driving traffic to your brand!
How you say???
Google Ads —
There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it’s like flicking a switch to quick leads, and scaleable sales.
Time Stamps:
📌[14:53]Local service ads and Google My Business are the places to start
📌[15:46]Local service ads should get you to $20K
📌[16:52]Then concentrate on SEO. But before you start pouring money into a marketing firm, make sure your systems
📌[18:25]SEO takes awhile to gain traction, but when it does, you can probably scale back on paid ads.
📌[21:47]Local service ads was easy when it first launched. But now you have to play the game
📌[22:24]Google is going to show your ad based on the CTR (Click Through Rate)
📌[23:23]Get your friends and family to click on your ad, call, and mark booked. That will help you build the CTR
📌[26:32]Your ultimate end goal for marketing is to build a database of leads. When you attract all those leads, you can market for free to your database
📌[27:49]Database: Info USA for commercial. Data Axle for Residential
📌[28:16]If you are not ASKING for a referral, likely you won't get it. Out of sight, out of mind
📌[34:05]Pumpkin Plan: https://www.goodreads.com/.../show/16646726-the-pumpkin-plan
📌[35:00]There is a way to bring your client's into your culture through your monthly newsletter and monthly employee competitions
📌[36:05]Business can easily become transactional if you don't focus on establishing a relationship
📌[39:23]how well do you know your customer?
📌[39:34]How well does your customer know you?
📌[42:00]Martha's Newsletter Technique was sending it to current clients via email, leaving a hard copy at a client's home after a cleaning and sending via email to current leads and leads that have dropped off
📌[42:54]People want to know they matter and that their work matters
📌 [46:12]What stats do you look at in your marketing campaign to see if your campaign is converting??
📌[47:15]you should have a 50% close rate through all traffic sources
📌[47:59]if you are closing to an estimate and not a job then it should be a 80% close rate
📌[58:41]Marketing Homework: getcleaningclicks.com Go look at the marketing wheel and analyze where you are.
📌[58:42]Marketing Homework: go to Get Cleaning Clicks website and look at their marketing wheel and see where you currently are in your marketing plan https://getcleaningclicks.com/
📌[59:16]Systems's Homework: check out Data Axel
📌[1:00:02]People Homework: If you have marketing concerns or you think you are ready to grow to that next step reach out directly to Ray
📌[1:01:39]Ray's Homework: What can you implement in your business today to make your customer think about you and better of you as a business?
📌[1:02:59]Strategy Session with Ray: https://getcleaningclicks.com/deep-dive-market-analysis/
Quote of the Week
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
— Mark Zuckerberg
⇩ Resources ⇩
✯Ray Malaski : Getcleaningclicks.com
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas