Women’s sports is experiencing new heights in the worlds of football and basketball. With UEFA bringing Two Circles onboard to find new sponsorship and revenue opportunities, the WNBA is expected to earn up to $2.2bn in its next broadcast rights deal.

Joining Callum Williams, Senior Journalist at Insider Sport on Tuesday's episode of iGaming Daily, supported by Optimove, is the rest of the Insider Sport team, Editor Ted Orme-Claye and Business Jounalist, Kieran O'Connor, will look into which European and US betting operators can look to grow and find new sponsorship opportunities in both sports and what this means for the future growth of women’s football and basketball.

To read more on the topic's discussed in today's episode, click on the following links:

- https://sbcamericas.com/2024/07/18/wnba-draftkings-partner/

- https://insidersport.com/2024/07/23/draftkings-wnba-marketing-deal/

Host: Callum Williams
Guests: Ted Orme-Claye & Kieran O'Connor
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 310: Are operators sitting on a women’s sports goldmine?