The Voice of Insurance

Ep263 Anthony Siggers, Marsh: The digital broker of the future

29 snips
Aug 5, 2025
Anthony Siggers, the Digital Leader for Marsh Specialty UK, shares his insights on the future of insurance broking after three decades of tech innovations. He reveals how Marsh has already digitized 70% of its London slips, heralding a revolution in data-driven processes. Discussions include the evolving roles of brokers amidst AI advancements, the impact on costs and commissions, and the shift towards automated trading. Siggers' engaging narrative highlights that if Marsh can lead the charge, the rest of the market is certainly poised to follow.
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ANECDOTE

Early Insurance Tech Startup

  • Anthony Siggers co-founded RiskClick, an early startup aimed at digitising the London insurance market.
  • RiskClick was eventually sold to Oracle, highlighting early challenges in moving insurance transactions from paper to digital.
INSIGHT

Analogue Origins Persist

  • The insurance industry remains analogue despite advances in pricing and modelling systems.
  • The lack of integration means every participant manually re-keys data from documents, resulting in inefficiency.
ADVICE

Fix Root Problems, Not Patches

  • Avoid solutions that only extract data from emails and documents as they patch the real problem.
  • Focus on modernising system architecture and using APIs to move data efficiently between systems.
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