Product Journeys: Flow

Flow was launched in 2012 as a side-project from Andrew Wilkinson's creative agency Metalab, who work with companies such as Uber, Slack and Coinbase, in order to improve their own internal productivity.

They faced a huge challenger in Asana who launched just after them after raising $28 million dollars. Asana may have out spent them on marketing, but Flow stayed one stop ahead in terms of product and design for the first five years or so.

Most recently, after downsizing the company, they brought in Daniel Scrivner, the former Head of Design at Square, to lead the company into the next decade - most recently launching Flow X.

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