We like to think of ourselves as savvy searchers, but the truth is that most of us have no idea how search engines work—especially given how much we rely on them. For example, do you know whether different people get personalized results for the same searches? What are data voids, and how do they become gateways to disinformation?

Search isn't magic, and in this episode, host Francesca Tripodi discusses the ins and outs of how search engine algorithms work, how media manipulation can game the results, and how our own perceptions and biases shape our results before we even open the search bar.