Leading With Purpose

#9: Small Business Marketing Tactics with Sandra Beck

Oct 13, 2015
Guest
Sandra Beck
Online marketing expert and entrepreneur, Sandra Beck, discusses the importance of understanding your target market and aligning your content strategy with their needs. She also emphasizes the effectiveness of marketing on Facebook and using voice and inflection in YouTube videos. Additionally, Beck highlights the significance of social media platforms for businesses and the need for a content marketing strategy.
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Understanding Your Target Market
02:12 • 21min
3
The Importance of Aligning Content Strategy with Target Market
22:52 • 7min
4
The Importance of Facebook Marketing for Business Owners
29:40 • 10min
5
Using Voice and Inflection in YouTube Videos
39:47 • 4min
6
The Importance of Social Media for Business
44:17 • 13min