#9: Small Business Marketing Tactics with Sandra Beck
Oct 13, 2015
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Online marketing expert and entrepreneur, Sandra Beck, discusses the importance of understanding your target market and aligning your content strategy with their needs. She also emphasizes the effectiveness of marketing on Facebook and using voice and inflection in YouTube videos. Additionally, Beck highlights the significance of social media platforms for businesses and the need for a content marketing strategy.
Creating a content marketing strategy by understanding target market and crafting resonating content builds trust and credibility.
Leveraging social media platforms tailored to each audience helps businesses effectively market their products or services.
Internet radio provides a global platform to showcase expertise, connect with listeners, and make a meaningful impact.
Deep dives
The Importance of Creating a Content Marketing Strategy
Creating a content marketing strategy is crucial for businesses to effectively communicate their message. By understanding their target market and crafting content that resonates with their audience's needs and interests, businesses can build trust and credibility. For example, in the banking industry, sharing stories of how the bank supports the local community or providing content that alleviates customers' fears about financial security can help build positive brand perception. It is essential to evaluate and monitor the results of the marketing strategy, starting with one social media platform and gradually expanding to others.
Utilizing Social Media to Enhance Marketing
Social media platforms offer excellent opportunities for businesses to reach and engage with their target audience. Each platform has its own personality and audience, such as Facebook for family-oriented content, LinkedIn for business networking, and Pinterest and Instagram for visual content. By understanding these platforms and tailoring content to meet the needs of their audience, businesses can effectively market their products or services. For example, an insurance company can dispel fears and build trust by sharing success stories and providing useful information to address customers' concerns. It is important for business owners to start with one or two social media platforms, observe and learn, before expanding their presence.
The Power of Internet Radio for Business
Internet radio provides businesses with a global platform to share knowledge, connect with millions of listeners, and build their brand. It offers a level playing field to showcase expertise and inspire people worldwide. Business coaches, consultants, and experts can leverage internet radio to reach a vast audience and make a meaningful impact. By sharing valuable insights and inspiring stories, businesses can establish credibility and reach potential clients across the globe. Internet radio offers a unique opportunity for businesses to connect with listeners on a personal level and demonstrate their expertise.
Delivering Value and Solutions in Marketing Efforts
In marketing efforts, it is essential for businesses to focus on delivering value and providing solutions to their audience. By addressing customers' fears, alleviating concerns, and sharing success stories, businesses can enhance brand perception and loyalty. For example, a bank can share information about how they support the local community, address financial security concerns, and provide peace of mind to customers. By demonstrating their expertise and consistently delivering value through various marketing channels, businesses can differentiate themselves and build strong relationships with their audience.
Implementing Marketing Strategies for Real-world Results
Implementing marketing strategies can yield exponential results for businesses if done correctly. It is important to start slow and controlled with one social media platform, learn about it firsthand, and adapt strategies based on the unique needs of the business and its target market. Monitoring results, adapting strategies, and focusing on delivering value and solutions will help businesses achieve real-world results. It is crucial to approach marketing efforts with a long-term perspective and continuously learn and adapt to the ever-changing digital marketing landscape.
Nathan R Mitchell, founder of Clutch Consulting, and Certified Member of The John Maxwell Team, interviews online marketing expert and entrepreneur, Sandra Beck. Listen in to Leading With Purpose – Empowering Talk Radio, as Nathan and Sandra discuss the importance of internet marketing in today's dynamic entrepreneurial environment.
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