After taking WordPress from a small blogging site in the 2000s to an all-in-one website creation platform, which is now the backbone of around a third of all websites, Matt Mullenweg has now set his sights on social media. Now as CEO of Tumblr, Matt reveals his plans to revamp the site, welcome disillusioned ex-Twitter and Reddit users, and create a social site that is, at its core, open-source. In this episode:

Matt’s battleplan for making Tumblr better
How social media sites copy features from competitors
Where Matt got his nickname as ‘the blog prince’
How Wordpress took on tech giants like Microsoft, Google & AOL
Making Tumblr’s algorithm open-source
How AI will play a role in improving Tumblr
Is generative AI a concern?
Can social media actually help people connect?

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Tumblr CEO Matt Mullenweg on open-sourcing social media