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Amazon's 2014 Kindle Delivery Crisis
- In 2014, Amazon nearly missed Christmas Kindle deliveries due to inventory shortages in Seattle.
- They scrambled and chartered planes after UPS declined, ensuring orders arrived just in time for the holidays.
Why Amazon Bought Its Own Planes
- Amazon realized relying on external delivery firms risked breaking customer promises.
- They decided owning planes would give control over their logistics and delivery timelines.
Amazon's Growth Beyond Air Logistics
- Amazon expanded into shipping because 80% of international trade happens via sea.
- They charter ships and make containers to cut delays and costs during shipping crises.