Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI
Nov 21, 2019
38:16
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.
Unpacking the Digital Shelf