PABLO HOFFMAN - Whitley Award-winning Conservationist - Exec. Director & Co-Founder of Sociedade Chauá

Pablo Hoffman has always been passionate about plants and natural ecosystems, with special appreciation for research and dissemination with practical results for the production and conservation of native species. Pablo graduated in Forestry at the Federal University of Paraná (UFPR) 2002, had his Master’s in Forestry – UFPR 2014, currently he is a PhD candidate in Forestry. One of the Founders of the Sociedade Chauá, Pablo has been a board member since 2008. Currently is the Executive Director as well Coordinator of the Chauá Nursery of native species. A specialist in conservation, propagation and restoration of rare and endangered species of the Araucaria Forest, whose projects are locally and internationally recognized. As a result of Sociedade’s Chauá efforts to save endangered plant species Pablo was awarded the Marsh Award (2018), Whitley Award (2022), and Guardians of Nature (2022). As a life choice, working with conservation of rare and endangered plant species is the lifeblood of his personal and professional aspirations, to leave a positive legacy for the next generations, keeping the ecosystems alive with humans as part of it.

"Most of my family are cowboys and farmers. And I was like eight or nine years old. My grandmother was getting sick, and she always had a lot of plants at home in pots, and she asked me to help her to water the plants. And it was quite a good experience because when you start to like plants, it becomes like a viral thing. After some time I was growing my own plants, and I was very interested in doing her garden. And I would go to the forest and collect plants to grow at home like orchids that were beginning my first nursery.

And it's a crazy love that grows when you start to understand how plants grow, and how the ecosystem functions. And how beautiful and amazing all this is. And we as humans are part of it, and I've always loved animals as well, but plants are my passion. And, of course, my, daughter's name is Flora. My wife, she's also a botanist, and she loves plants as well. So we live in the countryside where the farm has all kinds of plants. And I think one of the things that made me love and try to preserve and conserve the ecosystems and species is when you understand how slowly a plant or tree grows, and how much it takes to keep them healthy. And the interactions between the animals and plants, the pollinators and the dispersers within the ecosystem, it's something that everybody should know and see.

Not scientifically, but understand in terms of just how beautiful these natural interactions really are. And we as humans are a part of it. We can have good interactions, or we can have bad interactions in terms of destroying ecosystems. Understanding we are a part of the ecosystem is an important part to keep in mind."

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