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DTC POD: How The Best Brands Are Built

#347 - Shading the Future: Inside Everhem’s Rise in Custom Window Treatments

Nov 21, 2024
Haley Weidenbaum, co-founder and CEO of Everhem, shares her journey from interior design to revolutionizing the custom window treatment market. She discusses the challenges of online shopping for bespoke products and highlights how Everhem's dual business model tailor-fits offerings for both designers and consumers. Haley emphasizes the brand's commitment to customer service, adapts to market needs, and the impact of COVID-19 on home design trends. Listeners will learn about the importance of collaboration and innovation in navigating this competitive industry.
43:46

Podcast summary created with Snipd AI

Quick takeaways

  • Everhem effectively differentiates itself in the custom window treatment market by prioritizing exceptional customer service and user-friendly online shopping experiences.
  • The dual business model of serving both interior designers and regular consumers allows Everhem to adapt its offerings to meet diverse customer needs.

Deep dives

Launch of a Slack Community for D2C Founders

A new Slack community has been established to foster connections among direct-to-consumer (D2C) founders and operators. This exclusive space is designed to encourage the sharing of ideas, support, and networking among members. Currently, the community is on a waitlist system until it reaches 150 members, highlighting its focus on creating a curated group. Interested founders are invited to apply and join this growing network once it opens.

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