Side Hustle School
#2848 - Failure Friday: Why My “Alt MBA” Program Flopped
Oct 18, 2024
In this segment, a college teacher shares the story behind their failed attempt to launch an online alternative MBA program. They discuss marketing challenges and low enrollment rates, revealing the importance of validating educational ideas. The conversation highlights vital lessons in crafting a clear value proposition and effective branding. With insight into the competitive landscape, listeners gain understanding on what happens when entrepreneurial ventures miss the mark.
06:22
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Quick takeaways
- The educator's struggle to communicate the program's value highlighted the importance of aligning messaging with the target market's understanding of alternative education.
- Entering the crowded alternative education space taught that timing, positioning, and a distinct value proposition are vital for success.
Deep dives
Lessons from an Attempted Alt-MBA Program
An educator's attempt to launch an online alternative MBA program revealed critical insights about market demand and communication. Despite the potential benefits of the program, which emphasized practical skills and mentorship over traditional classroom learning, the educator struggled to gain traction during the marketing phase. The primary obstacle was effectively communicating the program's value to a target audience unfamiliar with alternative education models. This experience underscored the necessity of validating ideas and ensuring that messaging resonates with potential customers before significant investment is made.
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