The State of Developer Education

Oh, the Humanity (of DevRel Marketing) with Reena Leone from Imply

11 snips

Feb 22, 2024

The podcast discusses the collaboration of developers and marketing, appealing to the human side of developers. Topics include content organization, connecting through shared interests, and navigating the intersection of open source and commercial ventures.

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ANECDOTE

Reena Leone's Tech Origin Story

Reena Leone started in music business and transitioned to tech via digital marketing and social media roles.
Her journey included working at Sony Electronics for PlayStation 4 launch and open source communities like Drupal and Apache Druid.

ADVICE

Talk to Developers as People

Always remember developers are people first, not just prospects or leads.
Talk to your audience as humans to get better engagement and results.

INSIGHT

Open Source and Commercial User Overlap

Apache Druid's community includes open source users who may or may not use Imply's commercial offerings.
Some users start with open source and migrate to commercial for support and optimization.

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