Oh, the Humanity (of DevRel Marketing) with Reena Leone from Imply
Feb 22, 2024
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The podcast discusses the collaboration of developers and marketing, appealing to the human side of developers. Topics include content organization, connecting through shared interests, and navigating the intersection of open source and commercial ventures.
Developers should be treated as people first, emphasizing genuine connections over technical discussions.
Tailoring content to different audience segments and development stages is crucial for effective engagement and resonance.
Deep dives
Following a Diverse Career Path to DevRel
Rina Leone's career journey involves starting in music business, working in social media for Sony Electronics during the PlayStation 4 launch, transitioning to B2B tech at Aquia, a company focused on developer relations, and moving to a role at imply, a real-time analytics platform based on Apache Druid. Her background showcases versatility and adaptability across different industries and roles.
Intersecting Music and Developer Relations
Rina effectively incorporates her passion for music into her developer relations role by creating Spotify playlists based on product names. She leverages music as a conversation starter and aims to find common ground with developers through shared interests like music, video games, and movies, facilitating meaningful connections before diving into technical discussions.
Focusing on Human-Centered DevRel
Rina emphasizes the importance of treating developers as people first and engineers second in developer relations. By maintaining a human-centric approach, she bridges the gap between corporate marketing speak and authentic communication, emphasizing the need to understand and engage with developer audiences as individuals to establish effective relationships.
Prioritizing Content Strategy and Iterative Approach
Regarding content creation, Rina underscores the significance of tailoring content to specific audience segments and stages in their development journey. She advocates for experimenting with different content types, maintaining consistency in content elements, and adopting a persona-driven approach to enhance engagement and resonate with target audiences.
Oh, the Humanity (of DevRel Marketing) with Reena Leone from Imply
In this week’s episode Jon is joined by Reena Leone, the Senior Developer Evangelist at Imply. They discuss the confluence of developers and marketing: the importance of collaboration and organization of your content, and how to appeal to the human inside every Developer.