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Breakthrough Builders

Creating Customer Love: Sheila Vashee

Mar 17, 2021
36:56

It’s hard to imagine that there was a time when the word “cloud” was eschewed in technology, but for Sheila Vashee, it was an imperative in the early days of Dropbox. Instead of droning on the next tech buzzword, Sheila helped Dropbox stay relentlessly focused on customer love, making sure people understood the concrete benefits of the technologies Dropbox was developing to make their lives easier and help them work more productively. 

In her talk with Jesse, Sheila shares what drove her interest in technology, how her early experiences at well-established brands prepared her to guide Dropbox through its leap from consumer brand to enterprise platform, and what compelled her to join Opendoor at a time when Dropbox was hitting its stride as a public company. Sheila also draws on her knowledge of today’s technology landscape as an investor at Basis Set Ventures to offer a glimpse of what the future might hold for workplaces in every industry.

Guest Bio

Sheila Vashee is a Partner at Basis Set Ventures, an early stage venture fund focused on investing in the future of work. Previously, she was the VP of Growth at Opendoor, where she oversaw the marketing, partnerships, and product teams responsible for growth across the buyer and seller marketplace. Sheila took Opendoor from 4 to 21 markets and billions in GMV in a few years. 

Prior to that, she was the second marketing hire at Dropbox, where she launched every major product, including Dropbox Business, and helped 12x the Dropbox user base to 600m users and >1Bn in revenue.

Helpful Links

Sheila’s podcast: Hypergrowth: The Early Years

Forbes article on Sheila joining BSV 

Basis Set Ventures

Sheila on LinkedIn and Twitter

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