Erica is the founder of The Connective Good, a boutique retained executive recruiting practice that she started 12 years ago. She focuses on placing CMOs and VPs of Marketing in high-growth SAAS companies. She’s spent time at Forrester Research, where she ran peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. 

We go through: 

• What early to late stage B2B SAAS companies are looking for in CMOs in 2023 
• Finding your product-market fit as a candidate 
• The differences between CMOs who scale and those who don't 
• Advice for candidates looking for their first CMO roles in B2B SAAS

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Where to find Erica: 

Erica's LinkedIn Profile

The Connective Good Blog

The Get Podcast

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We reference: 

The DNA of CMOs who can scale

How the best CMOs scale in B2B SAAS

Building a win-win relationship with your board

How to find your product-market fit in the market

How to inject discomfort in your scale journey

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Where to find Patrick: 

Patrick's LinkedIn Profile

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(2:43) What the current market is looking for with CMOs and VPs

(6:04) Leaders should spike in efficiency and immediate impact 

(7:22) Contrast between founder-led and professionally-led searches 

(9:37) Nuances in partnerships between a CMO and the founder and the CEO 

(11:25) Finding your own job-market fit and defining your differentiation 

(15:25) Using two distinct areas to communicate fit to a role 

(17:34) The two areas that are important in B2B SAAS today

(21:06) Advice for candidates looking for their first CMO role

(24:00) 360 degree management style as a new CMO

(26:56) Differences between CMOs who succeed and those who don't

(30:01) The importance of solving real problems 

(32:43) Consistent alignment. Collaboration is continuous   

(35:00) Dynamic of growth and discomfort   

(37:26) Interview questions to determine adaptability for a role 

(39:43) Where to find Erica!