This interview is with Jonathan George, the founder and CEO of Boxcar. I have been a big fan of boxcar as I tried to figured out how best to deal with the multiple accounts and over-abundant series of notifications and reminders. I like to think of Boxcar as the best answer to the notification nightmare. If you don't know the system, you should give it a try and let us know how you get on. For those of you users of Boxcar, you get to hear about the business model, latest developments and how brands might be able to get into the action. Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. Enjoy the show!
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Leadership, Brand Strategy & Transformation - Minter Dialogue