Why The Influencer Game Is No Longer Paid Or Organic — Danil Saliukov | How To Find Creators For Your Goals, Why Focused Briefs Create Better Content, Best Influencer Pricing Models, What Makes UGC Scalable, How Whitelisting Boosts Ad Performance (#386)

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In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches. 

Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles. 

The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify.

Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 

Topics discussed in this episode: 

• Why influencer marketing is no longer just paid or organic – it’s both. 
• How whitelisting influencers in ads boosts performance. 
• What makes UGC scalable and impactful in paid campaigns. 
• Why clear, focused briefs lead to better content. 
• How to find the right creators based on your goals. 
• Why TikTok Shop changes the game for product discovery. 
• How gifting filters top influencers with low risk. 
• Why TikTok content can spike Amazon sales indirectly. 
• What to pay influencers – pricing models that work. 
• Why channel diversification is key to brand survival. 

Links & Resources 

Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0
Website: https://insense.pro/
LinkedIn: https://www.linkedin.com/in/danil-saliukov/
X/Twitter: https://x.com/DanilSalukov 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yt3jvj4j 

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