TBPN Full Interview: Sam Altman on Sora and the Future of OpenAI
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Oct 11, 2025 
In a captivating discussion, Sam Altman, CEO of OpenAI, and Bill Peebles, Head of Sora, delve into the innovative features of the new Sora app, emphasizing its unique model capabilities. They explore the app's potential impact on Hollywood and advertising, highlighting early user creations that spark creativity and humor. Altman discusses the importance of product-market fit before monetization, while Peebles explains improved steerability and narrative structure. The duo also touches on user-generated content and the evolving relationship between AI-generated experiences and traditional media.
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Focus On Product Before Monetization
- Sora launched as a very early product and the team prioritized getting the core experience right before monetizing.
- Sam Altman emphasized proving product-market fit first, then adding ads or revenue features later.
Physics IQ And Strong Steerability
- Sora 2 significantly improves 'physics IQ' allowing reliable complex motions and realistic interactions.
- Bill Peebles highlighted steerability and the model's ability to tell coherent short narratives from minimal prompts.
Expect Fast Progress Like Text Models
- Sora 2 is likened to GPT-3.5 for video and the team expects rapid iteration toward a GPT-4 equivalent.
- Sam Altman expects many current glitches to be solved as models improve quickly over coming versions.