Apex Gaming - Kyle and Terren Huck

Kyle and Terren Huck are the owners of Apex Gaming, a Magic The Gathering card shop and tournament organizer in Caldwell, Ohio. The Apex Gaming documentary is now on the Humans of Magic YouTube channel - https://www.youtube.com/@humansofmagic 00:00 Intro 01:49 Kickoff 02:35 Kyle and Terren self-intros 03:48 Apex origin story 07:39 Apex business principles 11:07 Starting a Magic business - managing risk 13:18 Attracting a player base - local & otherwise 17:03 Working with WOTC for WPN Premium store status 20:56 Working on getting Pro Tour invites from WOTC 23:42 The wonderful world of Magic retail 30:33 Any recent customer trends for Magic product? 33:47 Impact of Lord of the Rings, Dr. Who and Universes Beyond 39:36 The craziest Magic purchase...by an employee 42:21 Make the customer experience great 45:26 Carrying Magic product vs. other games 47:39 Lorcana - why it's worth paying attention to 50:37 How Apex started streaming tournaments 54:39 Key focus areas for a solid streaming production 58:02 Tournament storylines & stakes 1:05:10 Deck techs and supporting content 1:07:18 Vision for what's next Patreon: patreon.com/humansofmagic