A Glimpse Into the Future of Martech - Phil Gamache

Jan 22, 2024

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Martech continues to expand and shift at breakneck speed.

Hot startups from five years ago have become legacy incumbents. Some platforms consolidate into monolithic suites while other categories break apart into specialized point solutions. AI looms over everything, with potential to disrupt virtually every established paradigm.

Who better to guide us through this landscape than Phil Gamache, one of the humans behind the awesome Humans of Martech podcast?

Join us for a deep dive into the future of Martech and a behind-the-scenes glimpse at how Phil and Jon produce their show using the latest AI tools.

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About Today's Guest

Phil Gamache is on a mission to future-proof the humans behind the tech and help them have successful and happy careers in marketing. During the day, he runs all things Growth at Pelago and during the weekends you can find him behind the mic on humansofmartech.com.

https://www.linkedin.com/in/gamacp/

Key Topics

[00:00] - Introduction
[01:40] - Origin of the Humans of Martech Podcast
[03:42] - Importance of soft skills in becoming a martech leader
[04:33] - Growing an audience for the show
[08:00] - Importance of having a specific approach for the show. Enjoying the process of learning through being a host.
[11:00] - Use of AI for creating podcast imagery and transcription
[17:32] - What do we consider AI-generated imagery to be?
[20:30] - Point of view on martech and being platform agnostic
[25:21] - Phil’s ideal stack
[26:47] - Benefits of a composable CDP architecture
[30:17] - Definition of composability in martech
[34:27] - Challenges of troubleshooting a composable stack
[38:19] - The relative recency of the cloud-first warehouse and the transition to warehouse native tech
[40:22] - How much does the tech matter, in the big picture of business?
[42:19] - Phil’s take on the role of AI a year from now
[44:20] - Propensity modelling
[49:03] - Finding balance in life

Resource Links

Humans of Martech – Future-proofing the humans behind the tech - The Humans of Martech website. Click on "episodes" to browse the huge back catalogue by topic.
Midjourney - Image generator Phil uses to create the AI artwork for the show
Insightface.ai - App Phil uses to incorporate photos into AI-generated photo.

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