UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era

Guests:

Mark Oliver, Oliver and Ohlbaum

Amy Lee, TV2 Denmark, EBU Member

Tomos Grace - YouTube

Context:

A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava. 

DAZN has paid $1billion for the rights to the 2025 FIFA Club World Cup.

FIFA has sold the rights to DAZN for $1billion. DAZN is sub-licensing the rights, with a brief to build as big an audience as possible.

Many people in the room are the targets, as DAZN seeks to recoup some of their billion dollar outlay. 

Session Provocation:

So, a good time to ask the panel and the EBU audience: if you were DAZN/FIFA, what would you do?

How does FIFA view the role of Europe's premier publicly funded television platforms in building value for their new product?

What is the role of YouTube in their thinking?

What are the lessons of the 2023 FIFA Women's World Cup process?

What is the value exchange between major sports properties and the EBU's membership?

We use this framework to talk more generally about the themes of sport's relationship with free to air television in Europe in the platform era.

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