Turning a Radical Idea Into Reality: The Story of Fringe with Jordan Peace

In this episode, host Dave Gulas sits down with Jordan Peace, CEO and co-founder of Fringe, to explore the real journey of building a successful startup in the lifestyle benefits industry. Jordan candidly shares how he took Fringe from an idea into a thriving tech company, despite setbacks, funding challenges, and a global pandemic.

Jordan dives into the origins of Fringe, revealing why lifestyle benefits are crucial for today’s workforce and how creative thinking helped him sell software before it even existed. You’ll hear authentic stories about scaling culture, merging new hires with founding team values, and why over-communicating as a leader matters more than you think. Find out how Fringe secured major partnerships, like becoming embedded in ADP's payroll software, and what it means for future growth.

Perfect for founders hungry for growth strategies, actionable advice, and honest entrepreneur stories, this episode is packed with practical lessons on market validation, team building, fundraising, and navigating rapid scale. Follow the ups and downs, learn from Jordan’s real mistakes and successes, and discover how you can apply these lessons to your own business journey. Don’t miss it!

Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordan-peace-fringe/

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