💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

 Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue?

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/

KEY HIGHLIGHTS

📊 While bidding is becoming a more and more prominent technology via which ads are served, optimization of mediation and waterfall setups is still an important strategy in maximizing ad revenues in mobile apps. Available tactics include:

• Price point optimization of non-bidding ad networks 💰
• Expanding optimization to non-tier1 markets 🌍
• Bid floor optimization 📈
• Latency optimization ⏱️
• Price ceilings 🚫
• AB testing new ad providers 🧪📊
  
  

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog