Capital Club The Startup that Created a New Biotech Superfuel with Michael Brandt
Michael Brandt is co-founder and CEO of H.V.M.N. He's an avid triathlete and marathoner. Before starting H.V.M.N., he received his BS in Computer Science & Design at Stanford, was a Product Manager at Google, and Adjunct Professor at the Academy of Art in SF. He has always been a leader, and lifelong student, of designing products around new technologies and emerging needs.
Key Highlights:
[00:01 - 16:55] The Science Behind Ketone
- Ketone is nature’s super fuel without sugar and caffeine
- Direct-to-consumer and e-commerce strategy
- Getting funding from a top-tier firm by having a big-hairy-audacious goal
- Fund-raising shouldn’t be hard
[16:56 - 36:39] Nutritional Primitive
- Michael shares what Nutritional Primitive means and the difference Ketone makes
- Hacking into big growth and big market capitalization
- Michael shares his leadership style within the company and his personal fitness preference
- The importance of having honesty and clarity in hiring
[36:40 - 39:10] Closing Segment
- How running serves as Michael’s daily practice that gives him peace
- See the links below to connect with Michael
Quotes:
“If your goal is to get funding from a top-tier firm, you have to have something that stands apart…it has to be a big-hairy-audacious goal.” - Michael Brandt
“First does not mean best; it doesn’t mean you own the market.” - Michael Brandt
Connect with Michael:
Email: michael@hvmn.com
LinkedIn: /in/mdbrandt/
Website: https://hvmn.com (Use code EXCELSIORCAPITAL FOR 20% off your order!)
Connect with me on LinkedIn!
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