

EP 455: AI Is Painful for Journalists, But Good for Journalism
Feb 5, 2025
Pete Pachal, Founder of The Media Copilot, offers vital insights into the intersection of AI and journalism. He discusses how AI is revolutionizing media but also creating pain points for journalists. The conversation dives into skepticism journalists have about AI, the evolving economic challenges of digital media, and the pressing need for clearer AI content laws. Pachal emphasizes the importance of upskilling and adapting to ensure quality reporting in an AI-driven world, highlighting that human insight remains indispensable.
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Journalists' Skepticism towards AI
- Journalists are skeptical of AI due to job security concerns.
- This skepticism is compounded by the media industry's existing challenges.
Shifting Incentives in Media
- The rise of "scale media" prioritized clicks over quality journalism.
- AI's summarization capabilities may shift focus back to comprehensive and unique reporting.
Tweet Compilations as Journalism
- Pete Pachal recalls compiling tweets as a form of journalism at Mashable.
- He acknowledges this practice wasn't true journalism and could be easily automated.